Chef Reif Othman’s Latest Dubai Venture Is Dedicated to the Art of Baking

Known for creating some of Dubai’s most acclaimed dining concepts, Chef Reif Othman has added a new chapter to his growing portfolio with CRISP, a bakery concept inspired by the flavours, craftsmanship, and traditions of Copenhagen’s celebrated baking scene.

Available through Deliveroo and at REIF Japanese Kushiyaki in Dubai Hills, CRISP brings together handcrafted breads, pastries, doughnuts, cookies, and viennoiseries with a unique blend of Nordic and Asian influences.

Inspired by Copenhagen, Created for Dubai

The idea for CRISP began in 2024 when Chef Reif spent five weeks in Copenhagen for a special pop-up. Immersed in the city’s bakery culture, he was inspired by its focus on quality ingredients, precision, and time-honoured techniques.

That experience became the foundation for CRISP, combining Scandinavian baking traditions with the multicultural flavours that have become a signature of Chef Reif’s cooking.

Where Nordic Techniques Meet Asian Flavours

While rooted in Scandinavian baking, the menu also draws inspiration from Japanese and Southeast Asian cuisine, creating a bakery experience that feels both familiar and refreshingly different.

Signature items include:

• Shio Pan (Japanese salt bread)
• Vanilla Brûlée Millefeuille
• Matcha Strawberry Roll
• Spiced Apple Brioche
• Pain au Chocolat
• Pandan Kaya Jam Doughnut
• White Chocolate Matcha Cookies with Lotus
• Double Chocolate Cacao Nibs Cookies
• Genmaicha Crème Castella

More Than Just Pastries

CRISP also offers products designed to be enjoyed at home, including jars of Singaporean-inspired Pandan Kaya Jam and Coconut Kaya Jam. Another standout is the soft and fluffy Shokupan loaf, a Japanese milk bread perfect for breakfast or sandwiches.

Why CRISP Stands Out

Rather than following bakery trends, CRISP is built around a genuine culinary journey that connects Copenhagen’s world-class baking culture with Dubai’s diverse food scene. The result is a concept that blends Nordic craftsmanship, Japanese precision, and Southeast Asian flavours in a way that feels unique to the city.

Visit Information

Location: REIF Japanese Kushiyaki, Dubai Hills Timings: Daily, 12pm–11pm Delivery: Available on Deliveroo

From buttery Shio Pan and matcha pastries to kaya jam doughnuts and artisan breads, CRISP offers a fresh take on modern baking. For pastry lovers and foodies looking to discover Dubai’s newest bakery concept, this is one stop worth adding to your list.